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Our Mission

A kinder world for babies.

Charlie Banana is an eco-friendly, reusable cloth diaper and personal care brand founded in 2010 by Gaëlle Wizenberg. Gaëlle wanted to combine eco-friendliness, quality, and design in one brand, drawing inspiration from her son Zachary, and her daughter, Charlie or “Charlie Banana” as Zachary calls her. It was initially created to serve Hong Kong babies with high-quality, sustainable products, but has since grown into an international brand marketed in 66 countries. The brand offers a range of baby care and feminine hygiene products. 

Charlie Banana’s mission is to create premium reusable cloth diapers, swim diapers, training pants, rash guards and wipes that are ultra-soft against baby’s delicate skin. Our award-winning products, made with selected materials, clever design features, and joyful prints, are a smart investment and a stylish alternative to single-use baby products.

Our commitment to sustainable development

At Charlie Banana, we are deeply committed to sustainable development. We believe in creating products that not only care for your baby but also for the planet. Our reusable cloth diapers and eco-friendly accessories are designed with the environment in mind, using responsibly sourced materials and innovative practices. We strive to minimize our ecological footprint while promoting a healthier, more sustainable future for generations to come. Through continuous improvement and community engagement, we aim to inspire others to join us on this journey towards a greener world. Every Charlie Banana purchase directly benefits the planet.

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