Our mission

A greener, kinder world for baby.

When our products are best for baby and the planet, everybody wins.

At Charlie Banana, our mission is to create a better world for baby by connecting eco-conscious parents to superior, reusable cloth diapers.

We know that single-use plastics can have a devastating impact on our environment – and reversing that impact means creating products that are gentle on baby's skin and gentle on the planet. That's why every Charlie Banana diaper is made with the softest materials, Climate Neutral Certified, and benefits environmental causes through our pledge to donate 1% for the Planet.

We’ll know our mission is a success when the soft products we create now help build a greener, kinder world for baby later.

Our story

Founder Gaëlle Wizenberg created Charlie Banana after discovering the baby industry's dependency on single-use plastics. That's when she set out to make a collection of baby products that combines quality, design and eco-friendliness. Gaëlle drew inspiration from her two children: her son Zachary and her daughter Charlie, or "Charlie Banana" as Zachary calls her.

Signature
Charlie Banana Founder Gaelle Wizenberg and her children

Our commitment to sustainable development

Every Charlie Banana purchase directly benefits these nonprofits.

  • 1% For The Planet Logo

    We love the planet so much, we factored it into our profit margin. We know that when it comes to building a better world for baby, we couldn’t just spread our sustainability message, we had to spread the love. To hold ourselves accountable, we teamed up with 1% for the Planet: An alliance of businesses that put planet above profit. Being 1% for the Planet means that together, we pledge to move the needle for change by pouring 1% of our sales back into environmental causes.

    Visit Website
  • Climate Neutral logo

    We believe passionately that every brand and business must act urgently to help tackle the climate crisis. We plan to be leaders in this charge. Charlie Banana’s partnership with Climate Neutral is our way of taking measurable action against climate change. That means partnering with their experts to measure, reduce and offset our impact with qualified carbon credits. For 2021, our goal is to remove single-use plastic from our packaging, use only FSC-certified paper in our packaging, and bring simple ways for our customers to donate or recycle their stash.

    Visit Website
  • World Wildlife Fund logo

    Our partnership with WWF came naturally. Because, much like Charlie Banana, WWF’s vision is to build a safer, healthier, more resilient future for both people and nature. According to the WWF, there has been a 68% average decline in global species populations in less than half a century – indicating an increased risk of mass extinction. We believe that all living things can and should thrive together. That’s why, in 2020 and 2021, we're supporting the WWF-led Thirty Hills project in Sumatra, Indonesia: A place where critically endangered orangutans, elephants, and tigers are being actively threatened by global industry.

    Visit Website

Our sustainable development journey

We’ve spent nearly a decade promoting responsible consumption – encouraging parents in over 50 countries to make the switch to reusable diapers. Just a single reusable diaper in your baby’s changing regimen can save hundreds of single-use disposable diapers from landfills or incineration. We're committed to the journey of creating products you'll love while building our business in a way that is consistent with the UN’s Sustainable Development Goals.
Our key focus areas are:

Equality

Starting with our founder and Mompreneur-in-chief, Gaelle Wizenberg, Charlie Banana is a proudly female-led brand with a majority female team.

Supplier Partnerships

When it comes to production, we only work with trusted suppliers that meet our strict fair and ethical labor standards.

Operation Smile

We believe every child on earth deserves the best chance in life – starting with the confidence that comes from having a beautiful smile. We are proud supporters of Operation Smile – who bring safe, surgical solutions to children born with cleft conditions all over the world.

What's next for us? We're determined to find the most innovative solution for reusing and recycling our consumer’s pre-loved cloth diaper stashes. Look for it soon.